Do you live in a Zoom Towns?

Reinforcing Zoom as a leader in the future of hybrid work.

With the pandemic abating, Zoom needed to reinforce its place as a leader in the future of hybrid work. It also wanted to demonstrate the role of hybrid in driving the UK economy and supporting the Government’s levelling up agenda. We tapped into the trend of Zoom Towns to highlight where the platform was fuelling economic growth outside of big cities and traditional working hubs.

Working with jobs platform Indeed, we analysed data quantifying UK towns and cities with the biggest increase in available remote and hybrid roles, and plugged this into a map platform designed by Zeno London client HERE Technologies, to create accompanying visual assets.

In addition to targeted media outreach, we also worked with Zoom to incorporate the data into a report targeted towards government stakeholders, showcasing how communications technologies enabling hybrid work are contributing to economic growth.