Harnessing the Power of Civil Society in Business for a New Era of Advocacy

As some companies pull back on DEI under Trump’s second term, what’s the impact on comms and reputation?

I follow and watch the Super Bowl like a Love Islander watches their social following—devotedly. And I’m not alone—more Brits than ever are doing the same. There was a record viewership of the showpiece event, with over a million UK viewers.

If you want something done, ask a busy person. Or should that be ask a busy mum? And if she works in PR, will she be thriving, celebrated, fairly treated and encouraged to achieve more?

Artificial intelligence (AI) is no longer just a buzzword; it’s an increasingly influential force reshaping how we interact online.

Well, that didn’t last long. 

This time last year, social media users had just passed the 5 billion mark, increasing by 266 million since 2023. 

2024 was the year when tech hype had a reality check and, after two years of AI buzz, we grew tired of promises. Although it won’t go away in 2025, AI will show up in different ways, becoming part of the story – not the story itself.