Well, that didn’t last long.
This time last year, social media users had just passed the 5 billion mark, increasing by 266 million since 2023.
2024 was the year when tech hype had a reality check and, after two years of AI buzz, we grew tired of promises. Although it won’t go away in 2025, AI will show up in different ways, becoming part of the story – not the story itself.
The News: After nearly two years of negotiations, countries have failed to reach a consensus on a treaty to address the global plastic
Let’s face it: the influencer landscape never sits still. When you think you’ve cracked the code, something new comes along to mix things up.
The buzz about whether to leave X is growing, and if you’re feeling unsure, you’re not alone. Platforms like BlueSky and Threads are gaining momentum, while X faces criticism for its toxic environment and shaky moderation.
Today the UK Chancellor of the Exchequer Rachel Reeves delivered the first Labour Budget in 15 years.
With the spooky season well and truly underway, let’s look back at the biggest platform updates and emerging trends that have caught our attention across socials this month.
TRENDS
Since the dawn of time, aka circa 2010, influencing has always been about inspiring a certain kind of lifestyle that followers aspire to achieve.
