NHS ServiceNow

When ServiceNow announced its partnership with NHS Scotland to support the vaccine rollout we used media listening tools to assess how the conversation was playing out. We developed a story that was cognisant of external factors, while humbly presenting the ServiceNow solution as supporting the devolved administration in achieving ambitious targets.

We carefully selected our media target list, focusing on titles that covered Scotland to avoid being pulled into the UK national debate. We supplemented these with outreach to UK technology trade titles that would cover the technical side of the story, to provide a fully rounded set of coverage.

21

Pieces of coverage including every major Scottish national, explaining the benefits of the technology and why ServiceNow was the only vendor able to provide this

3

Interviews with leading technology trade media, including an in-depth Q&A with Computer Weekly and the NHS Scotland CIO responsible for running the project

6

Months of media and social monitoring and counsel, helping to keep the sentiment positive and presenting ServiceNow as a major part of managing the pandemic

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